Making of UEM’s Skyscraper exhibition.
An exhibition that collected several ideas from students of architecture for the giant building missing at the Ademuz road, within the financial heart of Valencia. They reflected the research process and the development of a wide variety of possible proposals in the field of high-rise buildings planned at the site of the Avenue of the Valencian Parliament, one of the areas with the highest growth prospects in the city.
It was not only a beautiful investigation, but also the end of the journey for several young architects. An skyscraper-shaped dream. That’s why the whole process of the exhibition became a project by itself. It was so important to explain this research in a delicate way that the whole team involved felt like the projects exposed were their own. Proof of that was the making of video projected during the opening day of the expo where the whole construction process of the expo is shown from scratch.
What I did.
- Video idea.
- Art direction.
- Photography and video-shooting.