Strap store.


Marc´s foot stopped getting bigger and he began his collection of sneakers. Nowadays he owns 300 pairs. His target is 365, a pair for each day of the year.

His dream came true and he opened the paradise of the trainers in Valencia. His friends were his team and his shop became his home. His bike hangs from the wall and his books fill the shelves. An exhibition of 40 of his trainers talks about his life. Electronic and hip-hop music is played in the shop. Valencian illustrators exhibitions take place there.

The Air Trainer 1 is his favorite sneaker. It has a strap. In that way, he decided the store´s name.


  • WAP Valencia.

What I did.

  • Art direction.
  • Photography.
  • Post-production.